1974 FORD Bronco 4x4

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1974 FORD Bronco 4x4


Developed in the early 1960s to be a purpose-built ORV (off-road vehicle), the Ford Bronco was designed to compete along the contemporary Jeep CJ-5, International Harvester Scout, and Toyota Land Cruiser. Now considered a compact SUV because of its charming size, Ford took quite a step forward in marketing promoting the civilian off-roader instead as a “Sports Utility Vehicle.” The Bronco enjoyed strong sales until the end of the first generation when it became clear that the SUV-buying market demanded more on road capabilities instead of off-road prowess.

The Vehicle

The first-generation Bronco was built upon its own unique chassis, and that chassis was shared with no other Ford conglomerate vehicle. The car’s 92-inch wheelbase slotted it snugly between the CJ-5 and Scout, and every example was sold with four-wheel drive standard in order to simplify production.

On the Outside

Finished in a classic Bronco light blue, the exterior looks excellent against a litany of blacked-out trim pieces. The paint looks decent, although there are minor scratches and rock chips up at the front. The soft top was added to the car 3 years ago, shows nicely, and the seller tells us it has never been in the rain or received much sun exposure at all. Glass is clean, showing no noticeable chips, scratches, or cracks. The Bronco looks fantastic, and the big tires it rides upon still have plenty of chunk left to go.

On the Inside

Swing one of the doors open on this Bronco to reveal a custom interior! The metal dash still sports several knobs and switches, but the left side of the dash has a highly useful electric gauge cluster. An aftermarket Grip Royal steering wheel was added to provide an extra level of control. Custom leather seats are wrapped in black leather and sport fantastic Bronco-blue pinstripes. There is more wear on the driver’s side than the passenger side, but overall, condition inside this Bronco is solid.


This Bronco has received quite a few upgrades over the years to keep it both capable and reliable. Under the hood lies a 4.9-liter Ford small block V8 which has been equipped with the following: Weiand Street Warrior intake, Holley Street Warrior carburetor, new headers, new battery, new alternator, a C4 automatic transmission, new transfer case, new wiring, and 2 new gas tanks. The hard top for the vehicle is also included with the sale, and the seller informed us that both the heating and A/C are operational as well.

History Highlights

The seller, a child of the 1970’s, acquired this vehicle in 2016 after purchasing it from an individual who had it locked away in a barn. The seller’s family had a 1970’s Bronco when the seller was just a boy, and the love he held for that car spurred on the purchase of today’s example 40 years later. The restoration was a 5-year project orchestrated entirely by the seller, and the exterior color was selected in tribute to his grandfather’s 1965 Mustang. Spec’d and ready for off-road activity, the seller informed us that he has never actually taken the vehicle off-road since beginning the restoration.

What We Think

The Bronco was another runaway success for the Ford Motor Company shortly after the smahs-hit Mustang. All the essential off-road equipment coming standard along with a purpose-designed chassis meant for maximum excitement off the pavement. Today’s offering has a solid exterior and an equally clean interior that is ready for adventure. Estimated $75,000 - $85,000.

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  • Location: Memphis, TN, United States
  • Seller Type: Private
  • Odometer Reading: 162
  • Chassis Number: U15GLQ71650
  • Engine: 302 cu in. Small Block V8
  • Gearbox: Auto
  • Steering position: Left-hand drive
  • Colour: Blue
  • Interior: Black / Leather
  • Estimated Price: $75,000 - $85,000

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